WE PLANT TREES
ONE TREE PLANTED FOR
WHAT'S ALL THE FUSS ABOUT TREES?
We’re an outdoorsy kind of people here at Black Peak. There’s nothing we like more than shredding on a powder day with our friends… but we’ve noticed changes in the snow and changes in the climate just like everyone else.
So, we did some homework and discovered there are some serious environmental issues with the action sports industry…
- Millions of tonnes of energy is required to run factories that manufacture our products.
- Products are likely to end up in landfill at the end of their lifespan.
- Travel and transport are central in the pursuit of adventure sports which means we travel a lot and so do our consumers.
Ultimately these issues lead to excessive carbon emissions and with the volume of CO2 in the atmosphere at an all time high, we thought that there must be something we could do about it right now!
"THE RESTORATION OF TREES REMAINS AMONG THE MOST EFFECTIVE STRATEGIES FOR CLIMATE CHANGE MITIGATION."
- BASTIN ET AL. (2019)
In fact, many of the planet’s natural disasters can be explained by deforestation. With the disappearance of trees comes infertile soil, erosion and the absence of animal life and natural protective barriers. This can lead to all sorts of problems from famine to tsunamis and further destruction of the natural world.
We have partnered with Eden Reforestation Projects to launch our Plant A Product campaign. ERP employ local villagers to plant trees in their communities in planting sites around the world. This not only provides jobs and income for the local people but forms a strong sense of ownership, connection and a desire to protect their trees. This program transforms the lives of the people doing the planting.
And the trees themselves? They protect, provide, nurture and sustain their landscape whilst locking up the carbon in the atmosphere. Trees suck in the CO2 and convert it into plant material which reduces the volume of CO2 in the atmosphere that contributes to climate change and global warming.
"EVERYTHING LIVES WHERE TREES LIVE."
- EDEN REFORESTATION PROJECTS