Concept > Collection:
Enter K2000
High-performance tools built from the ground up, designed with the whole mountain in mind.
Practically born into professional skiing, Sean Pettit is one of those rare figures who leave a lasting impression on the culture not just through progression, but through approach. And while competition has its place, skiing and snowboarding at their core have never really been about winning or losing, it’s always been about how you play the game; and Sean has never played by the rules.
Somewhere between styles and speeds, cultures and crews, Sean Pettit found a lane of his own. Step by step, he rewrote the playbook on modern day freeride and crafted a cultural influence.
Almost intentionally oblivious, Sean moves through the world as he sees fit, like nobody’s watching. He explores ideas, tries new things, and recontextualizes realities, blending influences and reinterpreting them in a way that’s perfectly reflective of who he is: curious, independent, and allergic to doing anything as expected.
The latest by-product of that path is K2000: a cross-disciplinary ski and snowboard capsule collection from K2 rooted in the open-minded approach Sean takes to the mountain and the world around it.