K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The brand continued to pioneer by expanding into snowboards in 1987 and was the first brand to specifically engineer products for women starting in 1999; our Women’s Alliance™. Today we are resetting the K2 brand for the future, one that builds on this legacy to reposition as the industry leader.
K2'S COMMITMENT TO SUSTAINABILITY
We share a commitment to sustainability across K2 by creating next-level experiences for outdoor enthusiasts, we fuel each brand’s mission with the collective strength of a world-class organization, modern development facilities across all of our global distribution channels. Together, combined with our athletes and community, we strive to progress the culture of the great outdoors.
As we live and play in the mountains, we prioritize our commitment to the planet.
It starts with each of us and it’s our duty to influence our network and beyond to take action.
As a team, we understand and create multi-faceted strategies to achieve our sustainability objectives.
As skiers, snowboarders, and winter sports enthusiasts we spend all of our time in the mountains and are conscious of our environment. K2 is committed to making a more sustainable future for both people and the planet. We move forward with conscious discipline towards mindful product manufacturing and materials selection, reducing our impact on climate and promoting inclusivity and forward progression for all peoples within our community. This remains our commitment to our sports, to our consumers, and to the mountains and natural world that we live and play in.